Adding value to a company's selling activity through knowledge management: a case study

The phenomenal adoption rate of mobile phone technology in different societies turned these phones into a common commodity. Telecom companies started recently offering the Third Generation (3G) services. Yet, the lack of content and the support of killer applications will continue to be a concern, especially if the 3G mobile phone technology fully matures. We believe that mobile community enablers are candidates for such killer applications. We propose a novel collaboration model for mobile virtual communities. The model is designed to support awareness, sociability, and usability. The model is versatile and simple at the same time. Its versatility admits a wide range of communities with differing purposes and interests, and its simplicity supports usable and efficient implementations. We suggest different kinds of possible applications that can be supported by the model, and we discuss the design and implementation of a prototype of the model.